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In today’s intricate corporate communication environment public relations is acquiring increased importance among all management functions. Accordingly it is becoming imperative to have a PR measurement programme that may cover a wide variety of disciplines - media relations, online engagement, crisis communications, brand building, events, reputation management, and financial communications to name a few. On the other hand budgetary constraints always pressure PR professionals to implement lean, efficient and cost-effective measurement tools.

The B&W analysis team draws its experience from long working relations with PR professional from almost all known agencies and communication departments of majority of blue-chip companies operating in the Middle East. This has given B&W team first hand feel of the time and resources limitation that the PR professionals are facing.

B&W boasts of the analysis team that comprise of hardcore practitioners those have a passion for measurement. The team members use their wisdom to pick and apply available expert resources that would help client with actionable measurement and don’t recommend complicated analysis structures that might look impressive but they are neither friendly and nor insightful.

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Offering

Analysis 360
Media-scape registers monumental changes. New media dominates; traditional media continues to shed the original character and is being increasingly digitized. B&W draws attention from the ‘emergent media mix’ and offers integrated media measurement reporting.More

Quick reports
Fast changing corporate communication situations requires quicker report deliveries. To react quickly, today’s smart digital savvy PR professionals need reports on the move. The B&W online analysis tool allows generation of graphs and the lists on the fly. Dashboards can be easily built as per individual search criteria and for selected frequencies.More

Bespoke reports
B&W recognizes criticality of human element when it comes to compilation of customized analysis that is invaluable to a company’s understanding of its image, its competitors, critical issues and overall communication strategy.More

Social media analysis
Identify ‘Intangible’ & ‘volatile’ signals. Measure perceptions, engagement and emotions. Increasing number of businesses are embracing social media. Budgetary constraints on one hand and influx of social media platforms on other leave PR professionals vulnerable to select the appropriate channel to participate. As opposed to digital trivia B&W provides simple but actionable social media analysis that is based on reasonable measurement metrics.More

Surveys
Outtakes’ is today’s mantra, it is imperative to ascertain the degree of change in the stakeholder knowledge, or behavior after exposure to a PR program or massage.More